上周五早上，在一个小小的英国城市里，一个由小飞虫造就的公司发布了他们的产品。Sheffield Honey Company 谢菲尔德蜂蜜公司是一个英国本土蜂蜜和蜂蜡产品生产者，他们同时也销售花朵、幼苗和保健封面。他们的视觉形象由当地勤劳的小蜜蜂DED Associates设计。
DED 与英国谢菲尔德公司进行了一次充满敬意又简单有效的合作。菲尔德蜂蜜公司标志由一个坚果状曲线与蜂窝形状组成。
这就是为什么我爱的小公司和机构标识，他们总是使用一些有趣的图案和设计作为标志。该图标是可以传达蜂窝形状和一滴蜂蜜滴下来，同时又让人感觉像工业上的螺栓和螺母，这样一来，这个标志就不能被风景如画的蒙大拿州蜂蜜制造商使用。字体的使用非常简单，同样有一点工业化的感觉。无论是有意还是无意，我喜欢这样的排版，使文字整体造型成为了另一个六边形。当标志出现在包装上时，可以很好的衬托出蜂蜜的颜色，给你温暖和舒适的感觉。
未来包装的效果图。副执行主任解释说：“基于大家熟悉的冷却塔的形状。白色的瓶子配上软木塞。”
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